Ebook Free , by Nikolas F. Kerr Tony Recupero
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, by Nikolas F. Kerr Tony Recupero
Ebook Free , by Nikolas F. Kerr Tony Recupero
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Product details
File Size: 2138 KB
Print Length: 80 pages
Publisher: Kerr Consulting Group LLC; 1 edition (January 29, 2015)
Publication Date: January 29, 2015
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B00T3MZJQ6
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Amazon Best Sellers Rank:
#738,752 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
I really like how the authors packed in so much valuable information in under 80 pages. Very refreshing! I'm tired of reading other business books that drag on as if they are trying to hit a target page # set by the publisher. The book also reads very fast with many practical examples that can quickly be adopted to boost the success of a product launch. Having launched and participated in many product launches myself, I highly recommend this book for folks involved in medical device product launches. A fun, easy and practical read!
I bought this book to get more information on product launches. Well did I get it - Yes.Was It really insightful- Not really. Most of it is common sense, especially if you have experience in managing projects.However I really liked the structure of the book it conciseness.
Being fresh to the medical device salesworld and its competitive nature, this book provided key insight for myself on the power of marketing and how every aspect of launching a device must be used to its fullest advantage with feedback from ever level of the company. These two experienced authors were able to provide real-life examples of what to do and what not to do when launching a product. I would recommend this for anyone looking for a practical, clear and concise guide to expand their horizon when it comes to promoting a medical device(s) or any product for that matter!
Great book! Incredible amount of useful and compact information about launching a medical device. It comes from two people who have done it and understand the needs from the sales and marketing perspective.I'm in the midst of launching a product and this book lays out a direct pathway and checklist. I recommend this book for anyone in the medical device space or anyone planning on launching a medical product.
Great product & seller!
From one medical device sales rep to all my peers; buy this book and send it to your company's marketing department. Finally, a product launch book that speaks to the importance of including sales analytics and techniques in the launch process.  Amen!!  Too often are products just thrown over the fence without quality input from the sales team. Truly a great read!
This book offers a very practical approach to getting your product in front of the right decision makers to increase sales. The authors provide very useful tools that when implemented properly will have an immediate impact on your performance and setup you up for success. I highly recommend this book if you want to be successful!
Great insights about how to plan and implement a successful product launch for medical devices.Avoids dry theory and drives to the practical and tactical necessities of a product launch with simple, real-world examples. Definitely recommend!
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